PR & Communication Executive

Main Responsibilities:

• Identify communication gaps and opportunities for company to increase brand awareness to a higher level and support the development of communication strategies including PR, media, digital and brand event.
• Identify needs and priorities on brand building actions.
• Being a gate-keeper to ensure brand consistency.
• Responsible for defining, managing and executing the media plan in collaboration with the local media agency.
• Brief and manage local media agencies based on the corporate defined media guidelines and communication/brand strategy.
• Develop PR & Communication strategy for media, press relations, public relations and digital marketing activities to achieve the desired brand outcome for each market.
• Plan, manage and monitor the yearly communication, PR & marketing budget.
• Execute print advertisement/advertorials and liaise with relevant agencies and advertisement teams to ensure appropriate positioning.
• Support digital marketing activities and actively seek new opportunities to promote the brand and increase awareness on different social media channels.
• Proof read articles and branding for various communication materials for all distribution channels
• Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.
• Develop print materials and branding strategies for employee use.
• Establish an internal communications strategy in conjunction with Business Units.
• Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders
• Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin including the layout of content
• Responsible for developing and maintaining good press and public relations to maximize PR coverage and brand exposures of the Tech’s brand across the UAE.
• Build and maintain relationships with media, PR agencies, bloggers and local influencers to increase PR coverage, brand and product awareness.
• Execute high quality press events when needed.
• Actively inform media and key influencers on all subjects relevant to Tech Group with regards to new product and campaign launches, exhibitions, and projects.

Deliverables:

• Top of the mind recall
• Periodic press releases for new businesses/ projects.
• Management interviews to be conducted and drafted
• Group information to be shared with potential and existing clients regularly.
• Ensure that the marketing collateral is updated as per new information.

Education Required:

• Graduate in Communications and/ Marketing

Experience Required:

• Minimum 5 years of experience in Marketing, PR and Communications UAE

Skill Set Required:

• Strong interpersonal and communications skills.
• Strong relations in media publications and networks.
• Ability to take initiative.
• Strong copywriting skills.
• Attention to detail.
• Professional in approach.

Send Email to: recruitment@techgroup.ae

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